Amsterdam, February 2025 - At Joanna Invests, we’re on a mission to change the world of investing by democratising investing in female founded startups — and today, we’re proud to welcome James Waters, Chief Business Officer at Booking.com to our Board of Advisors.
James joins an already powerhouse team that includes Angelique Schouten (serial entrepreneur), and Marlien Blaauw (top compliance expert). Their combined expertise will help Joanna Invests scale, open doors for female founders, and drive real change in the investing world.
Bringing James on board is not just a win for Joanna Invests — it’s a win for diversity and inclusion. As a champion for equitable investing, his involvement underscores our mission: more people investing, more female-led businesses thriving.
“James, Angelique, and Marlien bring unique perspectives and unparalleled expertise to our mission,” said Claire Tange, Founder of Joanna Invests. “"Our platform is about more than investing—it’s about building wealth and backing game-changing female founders,". With this incredible advisory team, we’re poised to grow and amplify our impact like never before.”
James joins at an exciting time for Joanna Invests, as we continue to expand our portfolio with investments in innovative, female-led companies such as Bloom & Wolf, tex.tracer, luna and many in the pipeline. These businesses exemplify the kind of trailblazing ideas and leadership we’re proud to support, and we’re thrilled to further their missions through our platform.
Joanna Invests is a women-powered platform built to connect (mostly) women with opportunities to invest in female founders, making it easier than ever to support innovation and drive change. By translating complex investing systems into relatable, actionable tools, Joanna Invests helps women feel confident and empowered to take charge of their finances—and their futures.
"I’m honored to join Joanna Invests," says James. "This platform is making investing more inclusive, accessible, and impactful. I can’t wait to help grow this movement."
With James Waters, Angelique Schouten, and Marlien Blaauw on its Board of Advisors, Joanna Invests is ready to expand its reach and empower even more women to create wealth, drive equity, and invest in businesses they believe in.
