Invest in female founders that change the world

We provide investment opportunities in impact startups founded and/or led by women. As investor, you have the potential for high returns and you help women growing their companies.

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We believe that investing is for everyone

Besides the well-known gender pay gap, there is also a gender pension gap. Research shows that European women have 40% less pension when they retire than men! Investing early in your career could help reduce this gap.

That’s why we started Joanna Invests; to inspire and empower women to make smart and sustainable financial decisions. We want to create a more equal and inclusive society and believe that access to financial products and investment services are crucial.

Investing in women is smart
We give you five reasons why:

Investing in women generates 2x higher returns
Diverse teams perform better
Teams with female executives are 48% more likely to outperform. 
Female founders focus more on the long term
They invest more in capital expenditures and R&D. 
Women are more focused on making impact
Female founders of impact scaleups raised 37% vs 24% of the European benchmark (in 2022).
Female role models inspire other women and girls 
Entrepreneurial parents increase the chance of their kids becoming an entrepreneur by 60%.

What we offer

Build your own portfolio

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Our promises to you

We only invest in companies that meet these criteria

Female CEO and/or female founded, creating role models for women and girls
Impact driven at its core 
Pre-seed and seed stage
Diversified across different sectors
VIEW OUR PORTFOLIO

Frequently asked questions

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